On Booking
20% Initial Payment
Pay 20% of the total amount to secure your booking and exclusive residence.
Off-Plan | Taraf Development
Cello, JVC — two residential towers by Taraf Development with panoramic glazing and a full amenity set in one of Dubai's most in-demand communities.
Cello is a dual-tower residential development in Jumeirah Village Circle, designed for those who want a well-balanced home or a reliable entry point into Dubai's rental market. Tower A rises 21 residential floors, Tower B reaches 23. The project spans a wide range of formats — from one-bedroom apartments to four-bedroom penthouses — making it relevant for both owner-occupiers and investors targeting buy-to-let property in Dubai.
Buying an off-plan apartment in JVC under a 50/50 payment plan means locking in today's price and entering the rental market by Q3 2027. JVC consistently ranks among the highest-demand areas for long-term rentals in Dubai, supported by direct access to Al Khail Road and a growing base of community infrastructure.
Cello Amenities:
— children's pool;
— adult swimming pool;
— outdoor gym;
— indoor gym;
— landscaped park with BBQ areas;
— Zen reading lounge;
— multipurpose party room with karaoke;
— residents' parking.
Within walking distance: community gardens, retail outlets, pharmacies and an international school.
Architecture and Design
The two towers follow the logic of contemporary urban architecture — clean verticals, floor-to-ceiling glazing, and a considered façade composition. The difference in height between Tower A and Tower B creates a layered skyline without compromising views. Interior detailing reflects a balance between practicality and atmosphere, carried through consistently across all unit types.
About the Developer
Taraf Development is a Dubai-based developer focused on residential projects that go beyond standard delivery — combining architectural clarity with liveable, thoughtfully curated environments. Cello represents the company's approach: a coherent residential concept rather than simply a stack of units.
Payment Plan
Interest-free 50/50 plan:
— 10% — on booking;
— 40% — during construction;
— 50% — on handover.
Completion: Q3 2027.
Location — Jumeirah Village Circle:
— 10 minutes to Dubai Hills Mall;
— 20 minutes to Dubai Marina, Ain Dubai and Palm Jumeirah;
— 25 minutes to Jumeirah Beach;
— 35 minutes to Dubai International Airport.
Al Khail Road and Hessa Street are both within easy reach, providing direct connections across the city.
Available Unit Types
Cello offers apartments with 1, 2, and 3 bedrooms.
Frequently Asked Questions:
When is the handover date?
— Cello is scheduled for completion in Q3 2027.
What is the difference between Tower A and Tower B?
— Tower A has 21 residential floors, Tower B has 23. Both offer the same range of unit types; the main difference lies in floor height and view angle.
Is Cello a good option for rental investment?
— JVC is one of the most active long-term rental markets in Dubai. One- and two-bedroom units in the area see consistent tenant demand year-round, making the project a solid candidate for buy-to-let.
What are the payment terms?
— An interest-free 50/50 plan is available: 10% on booking, 40% during construction, and 50% on handover.
Is the development family-friendly?
— Yes. The project includes a children's pool, a landscaped park, BBQ areas, and has an international school and everyday retail within walking distance.
Can I get floor plans and a pricing breakdown?
— Contact DDA Real Estate and we will provide current floor plans, available units and a tailored investment overview.
Contact DDA Real Estate for current pricing, available units in Cello, and a full overview of the project's investment potential in Jumeirah Village Circle.
Read more
Pay 20% of the total amount to secure your booking and exclusive residence.
Pay 50% of the amount in easy installments as the project construction progresses.
Pay the remaining 30% upon successful completion and handover of your property.
The two towers follow the logic of contemporary urban architecture — clean verticals, floor-to-ceiling glazing, and a considered façade composition. The difference in height between Tower A and Tower B creates a layered skyline without compromising views. Interior detailing reflects a balance between practicality and atmosphere, carried through consistently across all unit types.
Safe, dedicated spaces where children can play and make friends.
Pools for swimming, cooling off and lounging in the sun.
A fully equipped gym for daily workouts close to home.
Landscaped greenery and quiet corners to relax outdoors.
Residents' lounges for meeting neighbours and hosting guests.
Dedicated parking for residents and visitors.
All nearby destinations are shown on the map. Click a pin or tab to view the driving route from Cello.
Our dedicated portfolio managers are available to provide personalized consultations, detailed financial plans, and private viewings of Cello.
Cello is scheduled for completion in Q3 2027.
Tower A has 21 residential floors, Tower B has 23. Both offer the same range of unit types; the main difference lies in floor height and view angle.
JVC is one of the most active long-term rental markets in Dubai. One- and two-bedroom units in the area see consistent tenant demand year-round, making the project a solid candidate for buy-to-let.
An interest-free 50/50 plan is available: 10% on booking, 40% during construction, and 50% on handover.
Yes. The project includes a children's pool, a landscaped park, BBQ areas, and has an international school and everyday retail within walking distance.
